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The adult content site, which uploads six million videos per year, saw peaks in traffic during the worldwide lockdown when the site made some of its premium content free for all visitors to encourage people to stay at home.Įmbryo said: “Pornhub has continued to impact user behaviour as they have kept this up over different periods as an incentive to drive traffic to their site.
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Pornhub came in at a close second, with 55 million searches each month - this search volume has increased by 50% in the last 10 months alone, Embryo said. "BBC weather, BBC sports and the general term ‘BBC’ all featured in the top searched for keywords this year, indicating that the BBC is also a trusted and popular provider for its news services”. Other news platforms featured in the top 50 searched for keywords included Daily Mail, Sky News and The Sun - but BBC was the most popular site for new seekers due to the range of online services that the broadcaster provides. The site saw an average of more than 61 million monthly visitors (61,201,613) - increasing 23% from this time last year when search traffic was under 50 million monthly searches (49,628,099).Ĭontent and marketing executive at Embryo, Charlie Meyler, said: “More internet users are interested in keeping up with current events than ever before. It said it spotted some significant changes in user behaviour for top sites including BBC, Pornhub, Netflix and Rightmove based on what these companies are doing to incentivise - or turn people off - from engaging with their sites.īBC News ranked as the number one platform for all internet users this year. Embryo said that adult content sites, news platforms, marketplaces and online services came out on top.īBC News came out on top, closely followed by Pornhub, said the agency.
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A digital marketing agency has researched the top 50 keywords searched for by internet users in 2022 and the top two couldn't be more different.